陳澤明：新質生產力推動酒業發展

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Evolution of the Liquor Industry Driven by New Quality Productive Forces

無論是馬克思主義經濟學或是西方經濟學，都認為推動經濟社會發展的要素是土地、勞動、資本、管理、技術和信息。農業經濟時代，主要是土地和勞動要素，推動經濟的增長；工業經濟時代，主要是資本、勞動和土地要素推動經濟的增長；數字經濟時代，主要是信息、技術和管理要素推動經濟的增長。

Whether viewed through the lens of Marxist economics or Western economic theory, the essential drivers of economic and social progress have long been identified as land, labor, capital, management, technology, and information. In the era of agricultural economics, it was the fundamental elements of land and labor that propelled economic growth. Transitioning into the industrial age, the engines of growth shifted to encompass capital, labor, and land. And now, in the digital epoch, it is information, technology, and management that fuel economic expansion.

數字要素主要指信息、技術、管理和數字化、信用化、無形化的資本、勞動要素，及部分人工自然的資源要素等。不難看出，現代經濟條件下，數字要素已逐漸成為推動經濟社會發展的主要要素。

The digital realm predominantly comprises information, technology, management, and the digitization, creditization, and intangibility of capital and labor, alongside artificial and natural resource elements. It's apparent that within contemporary economic landscapes, digital components have steadily evolved into the foremost catalysts propelling socioeconomic advancement.

數字要素具有五大特征。輕質性：傳輸便捷、快速；無形性：可壓縮，不獨占空間；非耗散性：如果不計較人人都可使用，導致發明懶散的負損失，是用之不盡的；融合性：一個或多個數字要素可以疊加、融合、裂變，形成新的數字要素；無限增值性：投入較少的數字要素，就可改造提升傳統的產業，部分數字要素還能創造新的產業，實現經濟幾何級數的增長。

The digital landscape comprises a set of elements that are characterized by five distinct traits. Firstly, they exhibit a lightweight nature, allowing for swift and convenient transmission. Secondly, they possess intangibility, being compressible and not exclusive in space. Thirdly, they demonstrate non-dissipative properties, with potential for universal utilization and endless renewal. Fourthly, they are marked by integration, as multiple digital elements can be combined and fragmented to forge new ones. Finally, they boast infinite value-added potential, whereby even a modest investment in digital elements can overhaul traditional industries and spawn entirely novel sectors, fostering exponential economic growth.

酒業屬於傳統產業+，從原料種子培育、種植、收獲，到生產、加工，到勾調、熟化，到市場流通，科學消費等。酒的產業鏈，縱向：跨越瞭第一、第二、第三產業，是實物生產鏈中最長、分佈最廣的全產業鏈。橫向：在第一產業鏈區，良種培育、基因改良涉及大量科學技術要素；在第二產業鏈區，機器設備、工藝配方，涉及大量技術、信用資本和科學信息要素；在第三產業鏈區，集約快速流通，科學健康消費，同樣涉及大量信息、技術、管理、信用、智力等這些數字化新質要素。

The liquor industry belongs to the category of traditional industries Plus, encompassing activities from cultivating and harvesting raw materials seeds, to production, processing, aging, and market circulation, as well as scientific consumption. The industry chain of liquor, vertically, spans across the primary, secondary, and tertiary industries, constituting the longest and most widely distributed physical production chain. Horizontally, within the primary industry chain, activities such as breeding of superior varieties and genetic improvement involve myriads of scientific and technological elements; within the secondary industry chain, machinery, equipment, and process formulations entail significant technological, financial, and scientific information elements; within the tertiary industry chain, intensive and rapid circulation, scientific and healthy consumption, similarly involve a substantial amount of information, technology, management, credit, and intellectual elements, which are part of the digitized new quality elements.

應用新質要素推動酒業發展，在橫向價值鏈上，從替代傳統要素視角，我們要盡可能使用新質要素，替代、改造傳統要素，實現內涵式擴大生產；從優化工藝流程視角，可用科技、管理要素，實現流程再造；從增加新質要素和縱向實物要素視角，在第一和第二生產區塊，做大產業鏈，推動酒企實現規模經濟；從增加新質要素投入第三區塊視角，尋求健康、科學消費，激勵更多消費，推動酒業生產；從在全產業鏈上增加新質要素，創造健康、綠色新品視角，提高酒質、酒品、酒量；在已有酒產業鏈外的酒相關其它環節，應用新質要素，形成新的酒相關產業，如酒VI、酒醫療、酒娛樂等；在現有產酒區外，加大新質要素投入，實現酒相關產業提升，產出增加；在現有酒品酒類中，加大新質要素投入，實現酒品要素互聯互享，降低單個酒品成本；在現有酒品和飲品上，加大新質要素投入，創造新的酒品和飲品等等，推動酒業發展。

To propel the development of the liquor industry through the application of new quality elements, along the horizontal value chain and from the perspective of replacing traditional elements, we should strive to utilize new quality elements as much as possible, substituting and transforming traditional elements to achieve intrinsic production expansion. From the angle of optimizing process flows, technological and managerial elements can be employed to achieve process reengineering. Looking at increasing inputs of new quality elements and physical elements vertically, within the first and second production blocks, expanding the industry chain to drive liquor enterprises to achieve economies of scale. From the perspective of increasing inputs of new quality elements into the third block, seeking healthy and scientifically driven consumption, incentivizing more consumption to drive liquor production. By increasing new quality elements across the entire industry chain, creating healthy and green new products, enhancing the quality, variety, and quantity of liquor. Applying new quality elements in other aspects related to liquor outside the existing liquor industry chain, forming new liquor-related industries such as liquor VI, liquor medical, liquor entertainment, etc. Outside the current liquor-producing areas, increasing investment in new quality elements to enhance liquor-related industries and increase output. Within existing liquor categories, increasing investment in new quality elements to facilitate the interconnection and sharing of liquor elements, reducing the cost of individual liquor products. Investing in new quality elements in existing liquor and beverage products to create new liquor and beverage products, and so forth, driving the development of the liquor industry.

新質要素對酒業發展的作用和推進的路徑研究，還有很多工作要做。不同的企業，所處的發展基礎不同，投入新質要素的重點和數量會有所不同，但無論什麼企業，隻要下決心增加新質要素的投入，一定會實現企業素質提升，產品質量提高，產出效益增長。重視並使用好新質要素，是“加持”酒業騰飛的大好機會。相信我們酒業的同志們，一定會通過用好新質生產力，推動酒業的發展。

Researching the role and advancement pathways of new quality elements in the liquor industry's development requires further attention. Various enterprises, depending on their developmental foundations, will prioritize and invest in new quality elements differently. Nevertheless, irrespective of their standing, a determined effort to augment investments in new quality elements will undoubtedly enhance enterprise standards, product quality, and output efficiency. Emphasizing and effectively utilizing these new quality elements presents a prime opportunity to propel the liquor industry forward. We trust that our comrades in the liquor industry will leverage these new quality productive forces to drive industry growth.